Mercados Cardenas promotes heart disease and stroke awareness

Updated:Mar 27,2013

Mercados Cardenas posterSupermarket chain Mercados Cardenas hosted Community Health Screenings at its stores in Southern California during Heart Month in February to educate the public about heart disease and stroke. In the process, it developed new corporate awareness about healthy lifestyle choices. Public Affairs Director Marco Robles says the events have inspired Mercados Cardenas employees to make wiser choices for themselves and their families.

“We reached so many people in the community with messages about heart disease and stroke prevention,” he says. “The campaign also created a whole conscious movement among our employees who are now eating healthy, looking at weight management and establishing walking trails around our corporate offices.” He is pictured, from left, with Inland Empire Executive Director Crystal Rolling and Frank Montes, Chair of the Greater Riverside Hispanic Chamber of Commerce.

Mercados Cardenas held events each Friday in February at a different store location – Ontario, Fontana, Coachella Valley and Lake Elsinore. Included were blood pressure and glucose testing, tips on managing cholesterol and diabetes, as well as heart healthy cooking demonstrations. Giant, bilingual banners displayed heart disease and stroke risk factors and customers had the opportunity to purchase papers hearts in support of  Go Red Por Tu Corazón. Some $15,000 was raised for the campaign which engages Latinas in the Go Red For Women movement.

“We are making a conscious effort to keep a healthy calendar throughout the year,” Robles added. It will have a significant impact in the community. “In May, we will talk about heart disease and women’s health; in June, the focus is on men’s health and how we are affected by heart disease. Public awareness is a seed that has begun to flower and we are very proud to have this relationship with the American Heart Association/American Stroke Association.”