As part of our new initiatives around increasing Americans’ effort to live a healthier life, the Brand, Advertising & Design team launched a new national brand campaign focused on “Your Healthy Challenge.”  Our goal is to educate the general public about simple steps they can take to live a healthier life by way of increased physical activity and better nutrition.  In doing so, we drive users to our new, free “Healthy Challenge” tab on Facebook, where they register and participate by checking off weekly tasks, such as taking the stairs over using an elevator. The Challenge continues from week-to-week, where users can earn badges for their successes and challenge their family and friends.

Ultimately, it is our hope that those who participate in our Challenge will have formed new lifestyle habits around increased physical activity and better nutrition.  We also expect participants to remain engaged with the organization in Facebook once they’ve completed the Challenge.

Please take action and help us spread the word virally by registering for Your Healthy Challenge and encourage your friends and family to do the same!

Questions / Comments?  Contact:
Miriam Hansen  Director, Brand, Advertising and Design
Julie Grabarkewitz  Senior Communications Manager
Brad Miller  Marketing Communications Manager