Advertising Campaigns

About The Campaign - REVISED
 
NC-vertical line graphicBranding homepage - Communicating our Brand
 

As part of our new initiatives around increasing Americans’ effort to live a healthier life, the Brand, Advertising & Design team launched a new national brand campaign focused on “Your Healthy Challenge.”  Our goal is to educate the general public about simple steps they can take to live a healthier life by way of increased physical activity and better nutrition.  In doing so, we drive users to our new, free “Healthy Challenge” tab on Facebook, where they register and participate by checking off weekly tasks, such as taking the stairs over using an elevator. The Challenge continues from week-to-week, where users can earn badges for their successes and challenge their family and friends.

Ultimately, it is our hope that those who participate in our Challenge will have formed new lifestyle habits around increased physical activity and better nutrition.  We also expect participants to remain engaged with the organization in Facebook once they’ve completed the Challenge.

Please take action and help us spread the word virally by registering for Your Healthy Challenge and encourage your friends and family to do the same!

Questions / Comments?  Contact:
Miriam Hansen  Director, Brand, Advertising and Design
Julie Grabarkewitz  Senior Communications Manager
Brad Miller  Marketing Communications Manager

 

Quick Links

Quick Links - PSAs
Quick Links - Ad Council PSAs

Branding Homepage - Branding Revision
 
BRANDING
Learn about the history of our brand, the importance of building and sustaining a strong brand, and our brand traits. You will also find links to our branding guidelines, image library, logos, and marketing hub.
Branding Homepage - Branding Revision
 
TELL OUR STORY
Strengthen your communications that will encourage dialogue that is meaningful and resonates with our audiences.  You will also find links to our social communities and tools to help tell our story that is relevant to local communities.

Branding Homepage - Bullet ThreeADVERTISING CAMPAIGNS
Learn about our current national brand campaign, which drives Americans to Your Healthy Challenge to learn simple steps to live a healthier life.  You will also find helpful links to our advertising creative, active public service announcements, and our current Ad Council campaigns.

heartbrain3HEART / STROKE INFOGRAPHICS
Heart and Stroke Infographics are now available! The Science-approved infographics are visual representations of information created to present complex data quickly and clearly (in multiple file types).