The American Heart Association’s mark, the Heart and Torch, dates back to 1924 when it was first adopted as our mark. The mark has been modified several times over the years, but it’s still the recognized icon for the organization.
However, our brand is more than just a visual representation of who we are — it also helps us effectively transform attitudes and behaviors. While we have many programs and initiatives, we need one strong, unmistakable identity to clearly and effectively communicate who we are and what we do as an organization.
Our brand traits are “True, Positive, Committed and Heroic”— these are traits that we show in the lifesaving work we do every day. Because of our strong brand, people around the world know who we are, and they rely on our solid scientific expertise and authoritative health messages.
Have a branding question? See our frequently asked questions page here.
BRANDING Learn about the history of our brand, the importance of building and sustaining a strong brand, and our brand traits. You will also find links to our branding guidelines, image library, logos, and marketing hub.
TELL OUR STORY Strengthen your communications that will encourage dialogue that is meaningful and resonates with our audiences. You will also find links to our social communities and tools to help tell our story that is relevant to local communities.
ADVERTISING CAMPAIGNS Learn about our current national brand campaign, which drives Americans to Your Healthy Challenge to learn simple steps to live a healthier life. You will also find helpful links to our advertising creative, active public service announcements, and our current Ad Council campaigns.
HEART / STROKE INFOGRAPHICS Heart and Stroke Infographics are now available! The Science-approved infographics are visual representations of information created to present complex data quickly and clearly (in multiple file types).